C-Suite Executive with over 40 years professional experience in the Mexican financial industry. In the last 15 years I have built and led businesses in the fintech sector, in the payments and financial industry creating digital solutions for SMEs. Financial Inclusion and Digital Transformation specialist. 20+ years’ experience developing strategic plans as well as running day to day operations. Worked during the Mexican financial crisis in 1994-96 developing and implementing financial solutions for SMEs and individuals in major financial institutions. Experienced in defining or adjusting strategic direction, managing complex cultural transitions, business integrations, as well as business turnarounds. Experience as financial consultant developing restructuring plans for companies in crisis; enterprise valuations for IPOS in both the US and the Mexican stock market. Strong people leadership skills, team building, Project management and implementation involving processes, IT platform implementation, market changes, etc. Analytical, financial, strategic mindset and assertive decision maker.

Senior Executive in companies as Grupo Bimbo, Nacional Financiera, Banco Santander & Bancomer.

Board Member of the following companies:

• Fincomún- 2010-2021- Board Member and Technology Committee Board Representative
• Aeropuerto y Servicios Auxiliares- ASA 2005-2008- Board Member
• Fondo de Fondos- Banca de Desarrollo 2005-2008- Substitute Chairman of the Board
• Administradora del Fondo de Fondos -2005-2008- Chairwoman of the Board
• Médica Sur, SAB de CV- 2005-2008 Board Member
• Galletas Macma 2005-2008- Board Member

Included in the list of “The 100 Most Powerful Women” in 2017 and 2018 by Expansión, business magazine.