Dr. Cruz is Chairman of the Financial & Advisory Group GIS Governance & Investment Solutions ACAD / Asesores de Consejo y Alta Dirección, S.C. & Board Solutions LLC, MAQUIA CAPITAL & GC CAPITAL Firm Leader in Latin America specialized in Corporate Governance and Family Business Services.

The firm has the largest number of corporate governance success business cases. Cruz has overseen corporate governance, internal controls, and risk management services for more than 800 companies.  Nearly 10 percent of those companies are listed in the Mexican or International Stock Exchange Markets.

Recognized in México as one of the expert voices on enterprise strategies and corporate governance best practices. He collaborates weekly with leading financial newspaper “El Financiero” and biweekly with FM 88.1 radio business program “Red Empresarial – Voz de los Expertos in Mexico. Mr. Cruz is also a Professor at the Family Business School in Miami Florida (Institution Associate to Wharton Business School).